The heart of the system is a powerful segmented contact database that allow automatic selection of the campaign, based on segment criteria and other attributes assigned to the contacts. The system offers powerful tools to implement Marketing Process Automation:

□ Integration with the contact Manager component

□ Flexible market segmentation

□ Business, Product and territory segmentation

□ Email Campaign Management with

□ Telemarketing Management

□ Event Management

□ Activity Management

□ Lead Management

□ Reports and Statistics